The Russell Arms

Website & Digital Marketing Case Study

Supporting a well-loved village pub with a clearer website, stronger local visibility and consistent marketing.

Client: The Russell Arms
Sector: Hospitality / Local pub
Location: Buckinghamshire

Services:

• Website design & structure

• Local SEO foundations

• Social media & newsletter support

• Ongoing content updates

The Challenge

The Russell Arms already had a strong reputation locally, but their website and digital presence didn’t reflect this. Information was hard to find, seasonal updates were inconsistent and marketing activity took time away from running the pub.

What we did

• Rebuilt and structured the website so menus, events and offers are easy to find

• Created flexible pages for seasonal promotions (Fish Friday, lunch deals, Christmas, Mother’s Day)

• Improved local SEO to support discoverability

• Took over social media planning and posting

• Wrote and managed regular newsletters and local magazine content

The results

• A clearer, more usable website for customers

• Reduced admin time for the pub team

• Consistent promotion of offers and events

• Stronger visibility across search, social and email

Work with Chiltern Digital

I help pubs, hospitality businesses and local services get clear, practical websites and marketing that actually supports the business, without unnecessary complexity.